Apple Music might have struck gold with their new foray into original content. Only time will tell, but with “Planet of The Apps,” they’ve taken the Shark Tank model to Silicon Valley sensibilities. Jessica Alba, Gwyneth Paltrow, Will.I.Am. and Gary Vaynerchuk serve as the shows judges. Zane Lowe serves as the host of the show. Some may ask why these people are on the panel, but do a bit of your own research on each of them and you will learn that these are real time-tested entrepreneurs. Jessica Alba owns “The Honest Company”, Gwyneth Paltrow owns “Goop,” will.i.am. has his own tech startup and other ventures and Gary Vaynerchuk is a serial entrepreneur. Gary also seems to serve as the Robert Herjavec (from Shark Tank) of the show.
As the contestants pitch, the show seems to take a “The Voice” style of judging. They add a little bit of technical savagery by swiping right and left on their ipads to accept or reject contestants. The show does a good job of trying to explain app development in laymen’s terms. In the first episode a contestant runs an augmented reality interior design app called “Pair” that Jessica Alba invests in. We follow how she helps him to develop his pitch for Venture Capitalists. You have to watch to see how it fairs for them, but interesting twists and turns occur that can inadvertently give viewers insight into what makes good or bad brand decisions.
Preview of "Pair" app
Another couple of developers introduced their app “Companion” which serves like “find my friends” but for the purpose of mutually making sure your friends, children and significant others make it safely to their destinations.
PREVIEW OF "COMPANION" APP
The draw of this show honestly feels more tuned to our generation than Shark Tank. Apps have become default tools for us to use in everyday life. Someone out there is planning the next Uber, Snapchat, Augmented and Virtual reality breakthroughs. And the contestants don’t just have to brave the bloodthirsty investors, but find themselves going toe to toe with behemoths such as google, Instagram etc. If you come up with something that Instagram and Google might be encroaching towards, you better be ready to draw blood and claw your way to the type.
As someone obsessed with brands and project development, the show speaks directly to me. This show can definitely succeed but I am still skeptical if their will be enough viewers on Apple Music to justify this show. Is this the show they want to premiere to reach out to Apple Music’s core demographic? Possibly. The show has nothing to do with music, but whether it succeeds or not, this is a step towards branching out into broader, more exciting content. I am excited to see where the show goes, but so far, I am a fan.
And not to mention, the most exciting factor is you can get the main apps that are featured in the episode. And what’s better than new groundbreaking apps? Especially if they’re free.
Here is a link to the “Pair” app.
As well as a link to the “Companion” app.
Check out the show exclusively on Apple Music.